20/20 Vision - Double Your Business Notes
Here's a legible breakdown of each section.
BIO
TITLE/ DESCRIPTION - Simplify your title/description so that a 5 year old can understand WHO you are!
WHO IS YOUR PROFILE FOR? - Be specific and write it out. ie: entrepreneurs, men, women, etc.
BENEFITS OF WHY PEOPLE SHOULD FOLLOW YOU - What is the purpose of your social?
CONTACT - How do people reach you? Where are you located?
PARTY FAVOR - Give without expectation. Give a free guide, free consultation, a giveaway.
CUSTOMERS
WORK WITH DREAM CLIENTS - Find your niche
NICHE SPECIFIC
Men or Women? Or Both?
What age group?
What profession?
What industry?
What problem are you solving?
Who do I want to work with?
Who do I want to invest in my business?
Write down the specifics
ie: women, age range 26-40, freelancers and entrepreneurs, fitness and wellness industry, looking for
CONTENT - KNOWING WHAT TO POST
CREATE CATEGORIES/COLUMNS - All content should relate back to your brand and your mission
Quotes
Inspirational
Tutorial/Educational
Personal
Testimonial
Facts
Tips & Tricks
Thematic
PHOTOS - Photos should empower your brand/business and mission.
MORE TALKING LESS SELLING - Categories should "talk" about your business without selling your business
CHOOSE 9-12 CATEGORIES
CONSISTENCY
PLAN (at least) 1 WEEK AHEAD - Your content doesn't have to be written, created, and scheduled. BUT, you should have the concepts ready for the days you are posting.
INCLUDE CALENDAR EVENTS - Holidays, Birthdays, National Celebrations, etc. Anything that relates to your brand.
FILL IN THE GAPS - Use your categories to fill in the days that don't fall under the Calendar Events listed in #2.