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Role: I was responsible for Instagram captions & hashtags, Scheduling posts, Building engagement, Creating InstaStories

MENU DESIGN

Role: I was apart of the design process for Golden Road Brewing and Prawn Coastal Casual menus.

Golden Road Menus

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LateNightMenu_Oct2017-01.png

I redesigned the main menu, brunch, and late night menu.

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As I worked as a server, I was getting a lot of feedback from the customers saying that the menus were very hard to navigate through. I took that as an opportunity as proposed a new layout to the General Manager. I kept it on the same paper size and print settings as the previous menu to avoid any grand changes. They gave me freedom to design it with a fresh start, wanting something completely different from the previous menu.

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There are a lot of items on each menu so it was challenging fitting all the items while including descriptions and maintaining white space. 

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With the following design features, it helped make the menu feel less overwhelming.

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  • hierarchical headings for quick scanning 

  • bold text for names of items

  • columns create a more efficient flow to each section

  • color is used to help items and options stand out

  • boxed items draw attention to specials and side options

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Prawn Coastal Casual by Mark Peel

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Prawn Menu_Outlined_FINAL-01.png

I worked in collaboration with The Imagists marketing agency.​

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This process really taught me how to transfer pen & paper drawings into a vector. I was grateful for this opportunity to practice my art along with share it in a digital space.

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I was given a list of items they requested in as a vector and then asked to place them on the menu. 

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