Role: I was responsible for Instagram captions & hashtags, Scheduling posts, Building engagement, Creating InstaStories
MENU DESIGN
Role: I was apart of the design process for Golden Road Brewing and Prawn Coastal Casual menus.
Golden Road Menus
I redesigned the main menu, brunch, and late night menu.
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As I worked as a server, I was getting a lot of feedback from the customers saying that the menus were very hard to navigate through. I took that as an opportunity as proposed a new layout to the General Manager. I kept it on the same paper size and print settings as the previous menu to avoid any grand changes. They gave me freedom to design it with a fresh start, wanting something completely different from the previous menu.
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There are a lot of items on each menu so it was challenging fitting all the items while including descriptions and maintaining white space.
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With the following design features, it helped make the menu feel less overwhelming.
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hierarchical headings for quick scanning
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bold text for names of items
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columns create a more efficient flow to each section
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color is used to help items and options stand out
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boxed items draw attention to specials and side options
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Prawn Coastal Casual by Mark Peel
I worked in collaboration with The Imagists marketing agency.​
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This process really taught me how to transfer pen & paper drawings into a vector. I was grateful for this opportunity to practice my art along with share it in a digital space.
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I was given a list of items they requested in as a vector and then asked to place them on the menu.