Marketing

Role: I designed email templates, campaigns for customer journeys, collaborated in digital marketing campaigns, print media, and mock-up package design.

Email Campaigns

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I designed the email templates via MailChimp.

Email campaigns were a collaborative effort with the team. We all worked together to develop a clean and meaningful campaign - only sending relevant emails to avoid being "spammy". Once a campaign was developed, I designed the email templates in MailChimp and assisted with A/B Testing.

Emails were based off:

Trigger emails
- Transactional & receipt emails
- Trial details
- Welcome emails
- Re-engagement
Customer Journey
- Tutorials and tips
- Customer stories & accomplishments
Account Management
- Plain text emails creating a more "personal" email
  - Offering support
  - Asking feedback

More templates

Digital Marketing

I have participated in the full Digital Marketing process from strategizing to designing to analyzing.

It's been a great learning process. I've learned that creating for a targeted audience helped strengthen the design of the graphic and the copy of the campaign. Then, setting specific KPI's per campaign would help analyze and refine.

Working for a startup, A/B testing was a strategy practiced frequently. I helped strategize graphics to compare, different copy and calls-to-action to use, and campaigns to generate leads.

As a freelance visual designer, I've created digital marketing graphics for platforms like Instagram, Facebook, Eventbrite, Bit.ly, and television.