MARKETING
Role: I designed email templates, campaigns for customer journeys, collaborated in digital marketing campaigns, print media, and mock-up package design.
Email Campaigns
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I designed the email templates via MailChimp.
Email campaigns were a collaborative effort with the team. We all worked together to develop a clean and meaningful campaign - only sending relevant emails to avoid being "spammy". Once a campaign was developed, I designed the email templates in MailChimp and assisted with A/B Testing.
Emails were based off:
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Trigger emails
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Transactional & receipt emails
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Trial details
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Welcome emails
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Re-engagement
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Customer Journey
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Tutorials and tips
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Customer stories & accomplishments
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Account Management
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Plain text emails creating a more "personal" email
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Offering support
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Asking feedback
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Digital Marketing

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I have participated in the full Digital Marketing process from strategizing to designing to analyzing.
It's been a great learning process. I've learned that creating for a targeted audience helped strengthen the design of the graphic and the copy of the campaign. Then, setting specific KPI's per campaign would help analyze and refine.
Working for a startup, A/B testing was a strategy practiced frequently. I helped strategize graphics to compare, different copy and calls-to-action to use, and campaigns to generate leads.
As a freelance visual designer, I've created digital marketing graphics for platforms like Instagram, Facebook, Eventbrite, Bit.ly, and television.
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Snapchat Geofilter
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Facebook cover photos
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Instagram posts and InstaStories
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Bit.ly cover photos
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Photobooth graphics
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Television graphics
Examples:


Package Design


I designed the packaging through Illustrator and Photoshop.
As an illustrator, I wanted to incorporate unique illustrations as the package designer using:
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Adobe Photoshop
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Adobe Illustrator

Banner Ads

Banner ads are designed through Adobe Photoshop.
Banner Ad sizes:
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Leaderboard 728x90
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Leaderboard 300x250
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Half page 300x600
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Sky scraper 160x600
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Instagram 1080x1080
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Facebook 1200x630
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Website 1600 x 600
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Website 1000 x 500
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Website 1920 x1080