Landing Page + Sign-Up Flow
Role: Product Designer
The Challenge: The company wanted to develop a new way to attract leads. The 14-day trial was set in motion once we created this new landing page and sign-up flow.
Resolution: Create a landing page that is attractive, on-brand, informative, and simple to navigate. The landing page will then transition to a new user sign-up flow.
ABOUT THE COMPANY: GO SESH is a SaaS booking platform designed to empower entrepreneurial trainers to host classes anywhere in the world. The platform provides custom features to grow trainer's and teacher's personal businesses. I learned to wear many hats with this opportunity - starting with Content Creative & Marketing, to personal client relations as an Account Manager, to growing as the Product Designer for the platform.
User Flow + Prototyping
I created the new landing page layout, the sign-up layouts, and developed the sign-up flow for the team to review.
Tools: Photoshop, Google drawings
I collaborated with the Creative Director to build a list of all the details that should be included on the landing page. The list included information from several pages of the website along with a captivating video of all the successful users on the platform.
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The first process was creating the prototype for the landing page in Photoshop followed by the user flow of the sign-up process.​ We decided to create the landing page prototype first to see how all the information could fit in a clean and simple layout. We did not want the landing page to be overwhelming.
Prototyping
I created the mobile and desktop prototypes through Photoshop.
Tools: Photoshop
I created four different mockups of the landing page. My overall goal was to create minimal scrolling, a way for the user to interact with the different features, and to have the sign-up button accessible.
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The desktop design was the easiest. We chose to continue with the sign-up box to scroll with the user.
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For mobile, it was a more difficult design - trying not to create a busy mockup. I still wanted to have the sign-up button scroll with the user. There were a few versions designed to reach our final prototype.
Once we chose the final prototype, I started building the sign-up flow for desktop and mobile.
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The goal was to create a simple sign-up flow, asking basic information and designing a clear walk-through of the platform features. We wanted to build a walk-through that would take 3-5 minutes.
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I chose to use negative space as a design element to help with call-to-action buttons, remove any distractions and develop a clean and guided tour of the platform.
Interactive Prototype
I built the interactive prototype through InVision.
Tools: InVision, Trello
I built the prototype in InVision for the team to review. I collaborated with the Creative Director and software developer to gain feedback for feature edits.
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Once the prototype was developed, we tested on desktop and mobile and added any errors to Trello. Contributing clear and concise problem/solution tasks for the software developer to follow allowed us to launch the product live on the site.​
Landing Page + Sign-Up
Since the new landing page, new marketing campaigns have been launched to reach new leads.