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AMALIA REYES

Creative Designer by trade, artist at heart

SKILLSETS & PASSIONS:

Graphic Design & Illustration

Digital & Print Creation

Brand & Marketing Strategy

Layout and User Experience

 
 

CREATIVE PROCESS

STEP 1: BRAND IDENTITY

Complete understanding of the brand: brand mission, colors, typography, core brand guidelines, overall aesthetics 

STEP 2: CREATIVE STRATEGY

Design goals: understanding key audience; best practices, competitor research; gathering project details, copy, dimensions; concept and layout 

STEP 3: CONTENT CREATION

Based on content: print &/or digital, layout/template/graphic design, custom illustrations